Take Control of Your Career Growth with Expert Coaching

What I do, and don’t do

Annabel Smith smiling - and coaching for confidence and growth

Building a strong, trust-based partnership makes all the difference.

That’s why we start with a free call: you can tell me about yourself and your situation and ask me any questions. I’ll tell you about my approach and what you can expect

If either of us feels the match isn’t right, I’ll be happy to recommend a colleague who might be a better fit.

  • I’m not a business coach or an industry expert.

  • I don’t offer fixed packages, formulas or pathways - I’ll design a plan that’s exclusively built for you, based on your strengths and values, so you can achieve your goals your way.

  • Lasting change takes time, so I don’t promise overnight transformation. What I do promise is that your confidence, energy and purpose will grow with every session.

Before we start working together I’ll send you a short questionnaire to help you clarify your goals. We’ll check in with these after 6 sessions so you can keep track of the changes you’re experiencing - and set new goals.

Book a free call

What we’ll do together

In our first session we'll explore where you are and how that feels.

I often start with a values exercise - because Values are one of the three core elements that need to be aligned for you be happy - at work, in life. The others are Identity and Purpose.

In the next sessions we’ll go deeper, exploring your situation as it evolves. We’ll look at your strengths and skills, what you love and your dreams. We’ll go wide - exploring and mapping possibilities, thinking big, being ambitious and flirting with the impossible.

We’ll also look at what’s stopping you from achieving your goals - what’s holding you back from being the happy and successful person you want to be, including your fears and insecurities.

You decide the focus of each session and what you want to achieve.

I’ll listen, particularly for the words, phrases and metaphors you decide to use - because your language choices come from your unconscious and will be essential in helping you listen to your own voice. Then you’ll know what needs to change and how.

I’ll ask a few, powerful questions and challenge or interrupt if I need to. I’ll suggest exercises and techniques to help you gain perspective, shift your thinking or see things differently.

When I see you thinking I’ll keep quiet, because that’s when the magic happens.

Finally, a successful coaching partnership is one we’re both invested in. Some of your greatest insights and shifts will happen outside our sessions, as your unconscious keeps working. Setting aside some time each week to focus on the issues from our sessions will make a huge difference: whether that’s journaling, mind-mapping or simply thinking while you’re out for a run or driving.

Where my clients are

Who I work with

I work with smart, successful people whose relationship with work is holding them back or making them unhappy: CEOs, engineers, journalists, humanitarians, bankers, lawyers, heads of school.
People like you.

All over the world.

“Working with Annabel for the past 6 months has been such a powerful experience. She has this amazing ability to listen deeply, pick through all my rambling and get straight to the root of the issue. It's given me the space I needed to work on my business, and on myself. I've come away from each session with more confidence, more direction and a real sense of calm about the next steps. It's been so valuable that I've already signed up for another 6 weeks. I can't recommend her coaching enough.”

Jenna Whymann, CEO, Weymouth