The Blog

Your story. Your decisions. Your life. Your way.

You are the expert on YOU - but it’s often hard to find the words.

We all have a story we tell ourselves about ourselves, and it’s always only half the story.

Deciding which parts of the story you want to carry forward, which you want to edit or rewrite, and which you want to leave behind takes time and reflection.

You’ll find client stories, writing, research and questions here. I hope they’ll get you thinking, and I hope they’ll get you writing. Those are the first steps to creating a life that’s unmistakably yours.

If you’d like to go further? The right questions, a different perspective and someone to think things through with can help you see what you couldn’t see alone.

That’s where our work together begins.

Decision-making Annabel Smith Decision-making Annabel Smith

Why curiosity is the secret to making better decisions

When you have a big decision to make, it’s easy to put yourself under pressure.

You demand answers from yourself. What is my plan? What if I get it wrong?

High stakes make our brains freeze and lock us into binary thinking: success or failure.

Swapping pressure for curiosity—and running Tiny Experiments—puts you into the laboratory, helping you gather clues without the overwhelm.

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